CHELSIE HARTNESS
writer, director

I created the voice of Regis University's humorous character, "The Rocky Mountain Beard Scratcher," which was used to speak to both our prospective and alumni students. 

For this project, I created copy for two emails and two postcards to re-engage prospects for January enrollment. All graphic copy was also used for social media and SMS.

These performed very well, pulling in our highest engagement numbers at that time.
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First two are emails. Last two are postcards. Click on each image to read.